Not unlike the ways in which progressive companies like Apple, invent new innovative products that use existing technologies and manufacturing techniques, where new ideas cross with established assets.  It is this “out of the box” thinking that creativity must push to enable companies to leverage their existing assets in a new.  Its a matter of looking at problems from a new and different angle, perpendicular from traditional and however radical that creates breakthrough ideas.  Open minds that embrace this thought process possess the vision to see how and where the paths cross and can see where this intersection can be leveraged to best advantage.

Regardless of the product or service innovation is there if only you can see it from where you stand.

From paul-kwiatkowski.com.

We love Dearborn, so we’re still in the same city, but our address has changed:

19853 W. Outer Drive, Suite 301
Dearborn, MI 48124

What hasn’t changed is our commitment to providing unique marketing solutions to tackle your troubles.  From advertisements to web solutions, we determine the medium that best suits your goal to deliver measurable results.

Feel free to stop in at our new office and say hi!  We’ll be glad to see you!

Take for example Pepsi.  Instead of running commercials during the Super Bowl that it had for more than ten years, it made a conscious effort to connect with consumers in a new way to which they could identify.  Pepsi’s launch of its “Refresh Project” has channeled money to support the entrepreneurial spirit that drives businesses.  This grass roots effort demonstrates Pepsi’s desire to position itself as the brand of the people with its cause marketing strategy, instead of a mass media traditional brand advertising campaign.

The list of categories, health, arts & culture, food & shelter, the planet, neighborhoods and education are all areas that need support and with which consumers can identify with. The results are yet to be discovered, however it is my guess that this strategy will result in greater reach and brand awareness than would have been obtainable through running Super Bowl spots and traditional media channels.

Other companies such as Sappi Paper with their initiative “Ideas That Matter,” have been supporting grass roots organizations whose efforts continue to make a difference in people’s lives.  This has allowed them to not only support needy causes it has also opened doors for them to educate consumers and businesses about their own “green” initiatives.

Brands that leverage this strategy with a strong presence in social media venues such as Facebook, Linked In and Twitter will have the most success. Their awareness will continue to grow in markets that they have not been able to tap into before as well as capture leadership within their business category.

Cause marketing strategies will remain in a growth cycle as marketers continue to develop and find new ways of capturing the attention of the elusive consumer and interacting with them.  In the future, with the integration of mobile media and smart phone technologies, we will also see the sheer power and agility provided by cause marketing.

Click to read “Top Interactive Web Design Features”.

New Year’s Resolutions Part 1

New Year’s Resolutions Part 2

The other option is a social media strategy where a company’s brand can live or die.  Web sites provide a space where potential customers engage with each other to tell stories and trade facts about the attributes of a product or company.  Theses forums are where brands are launched, built and defended in a global market resulting in the sustainability and awareness of a brand.  The downfall however, is that commerce doesn’t take place on these sites, so measurement of ROI is difficult even with the advent of Google analytics.

In order to make the most out of a company’s web experience, a business must create a web marketing program that is measurable in the short term in measured sales without sacrificing long term brand sustainability through social networks like Facebook, Twitter and LinkedIn.  Depending on a company’s model, a plan needs to be built that can attain the company’s goals with a balance of both methodologies.

JCI Design can create effective web marketing solutions through the use of the latest Internet technologies and strategies.  Please contact us to schedule a review of your Internet marketing plan.

The many opportunities of the Internet provide a continuous means for brands to get their messages to target markets.  Additionally they are able to push their information out through social media sites such as Facebook, LinkedIn and YouTube.  This enables marketers to accumulate important feedback to issues as they arise on blogs and message boards, thus providing advertising that answers questions that may not have been known otherwise.  This engagement is also building future strategies by replying to market input and trends.

The blend of both traditional and interactive models is what the future holds for virtually every brand worldwide as the size of the globe continuously shrinks.  Brands that understand the impact. and implement this strategy will be able to sustain their businesses well into the future.

JCI Design can create effective marketing solutions through the use of the latest Internet technologies and strategies as well as traditional applications.  Please contact us to schedule a review of your internet marketing plan.

Source: www.onlineeducation.net