http://www.jcidesign.com Creating the UNEXPECTED Thu, 26 Aug 2010 16:28:19 +0000 http://backend.userland.com/rss092 en The last time you spoke to someone, especially a younger person, did it seem like they where hearing you but not exactly listening?  Don’t feel alone.  Today’s consumers are bombarded with thousands of messages a day and have become quite selective about what they actually “listen” to and truly comprehend ... http://www.jcidesign.com/consumers-hear-more-than-they-listen.htm How many times have you had a message impact you that came in a unique non-traditional way? With the continued development of web 2.0 technologies, it is becoming increasing critical that brands interact with their audience, not just push out content. Nike was looking for a new idea to impact their ... http://www.jcidesign.com/from-face-paint-to-facebook%e2%80%a6it%e2%80%99s-interaction-not-internet.htm Tactics that aren’t measurable no longer have a place in the fast changing world of today’s business.  With ROI (return on investment) being a key and sometimes only factor for measuring success, businesses look for ideas that can be unique while being fiscally responsible at the same time. This is where ... http://www.jcidesign.com/ideas-make-the-needle-move.htm Typically businesses have looked at branding from two perspectives.  One being a visual, where a company’s logo or identity system has traditionally communicated the “look” of the company when communicated to a target audience. The second is more from a verbal or messaging point of view.  With the advent of ... http://www.jcidesign.com/three-dimensional-branding.htm For as long as people have been trading services and producing products, there has been a battle between sales and marketing.  Sales are measured against short segment quantitative reporting and do not relate to long term sustainable planning.  However, marketing’s strength is one that charts a course that can stand ... http://www.jcidesign.com/sales-versus-marketing.htm Things are hAPPening at JCI Design!  We are proud to announce the launch of our first iPhone app (aka an application for all you non-techies)!  We suggested the idea to one of our long-time clients, the Detroit Medical Center, who was looking to further promote their 29 Minute ER Guarantee.  The ... http://www.jcidesign.com/things-are-happening-at-jci-with-our-first-app.htm As I-Phone and I-Pad technology continues to evolve, there seems to be a race to have SmartPhone applications without researching the consequences.  Many decisions are necessary in creating the correct messaging to accomplish the goals of the strategy. With the various platforms for SmartPhone technologies it is important that the application ... http://www.jcidesign.com/when-and-when-not-to-app.htm Designers at JCI Design love Macs. We love design too (of course). So, combine the two and we are very interested. We think you will be too. Enjoy! www.work-killer.com/2010/04/30-awesome-macbook-stickers/ http://www.jcidesign.com/friday-fun-macbook-designs.htm Before a company thinks about its logo, necessary steps are needed to ensure a strategy is in place in which to move forward.  Developing an effective brand starts with taking a look at what makes a business tick, what effects does the current industry have on the company, and what ... http://www.jcidesign.com/where-do-brands-begin.htm Better, bigger, stronger, faster....you get the idea, all adjectives. Everyone is better just ask them!  Using adjectives like these without a supporting statement makes them unbelievable and can be detrimental to a brand.  Saying your business is faster without factual content such as “why”, is of no use to potential ... http://www.jcidesign.com/qualitative-adjectives.htm